Case Study

Microsoft: ft. Art Direction and User Experience

Looking to attract a younger generation adapted to the fast-growing social media landscape. Microsoft in collaboration with Tumblr wanted to create a microsite to feature a wide range of small pieces of inspirational content. As a result, the microsite was designed using a clean but robust taxonomy to organize the content based on color coding and simple tag structure. Moreover keeping in mind responsive features the site is easy to navigate and capable to present multi-format content within Microsoft and Tumblr guidelines.