Mariana Velázquez
Case Study

Mariana Velázquez: ft. Branding, Photography and User Experience

Mariana´s oeuvre is inspired by the organic forms of nature, plants are many times her main aesthetic resource and influence. Her art takes different formats and shapes, evolves with the time and changes depending on the surroundings in the same way nature does. She needed a visual identity able to work together with her installations and sculptures in a non-intrusive and austere way, the result was a beautiful classic logotype capable to help her art to thrive and flourish, along with the brand, the photography is just a witness of every piece made for the artist, removing the visual noise of the modern environments allow us to focus on the texture, material and color of these timeless pieces of art.

MV-01MV_ux MV-02MV-06MV-04MV-03MV-05MV-07