Case Study
For the sixth consecutive year, Accenture partnered with CES, a four-day event in Las Vegas, to showcase what’s next in technology. For the first time at CES, Accenture also released their annual Tech Vision report for 2024, highlighting technology that is human by design and exploring how AI amplifies human potential. From demos with partners like Lamborghini to seven presentations by 16 speakers, the Accenture Innovation Hub was where CES-goers could see the future come to life. To bring this to reality, Accenture collaborated with Vū, a state-of-the-art virtual technology company and the largest network of virtual studios. Vū’s end-to-end capabilities helped Accenture create powerful new experiences that attracted and engaged audiences.
The team and I created a series of large-format images using Midjourney, a generative artificial intelligence program, to create images using prompts (natural language descriptions) inspired by the ideas of every session and the overall event theme, “How AI amplifies human potential.” One of the challenges was the unique attributes of Vū’s LED Volume screens, including their wide aspect ratio, scale, and resolution specifications. Despite a bespoke look and feel using AI-generated images, the key elements kept the heart of Accenture’s brand at the forefront of the fully immersive experience. This captured audience attention without distracting from the main speakers, provided context, and amplified the potential of the human conversations.
Accenture, CES and Vū Technologies
